 A Revealing Look At How Today's Teens THINK
To the adults in their lives, teenagers can seem like an entirely different species. Communicating with them on any meaningful level - let alone actually influencing them - often feels beyond the realm of possibility.
And yet every day advertisers, entertainers, gangs, drug dealers and other adults not only grab the attention of teenagers, but also persuade them to buy into whatever they're selling. What are their secrets? And how can parents, educators, youth workers and other caring adults counteract their influence?
Danny Holland, an expert on youth culture, has uncovered the not-so-secret tools used by MTV, drug dealers, gang leaders and others who are successfully connecting with America's kids. In this eye-opening book, he reveals how today's teenagers think, including their values, priorities, and primary influences - and how caring adults can use this information most effectively.
This "insider knowledge" will equip and empower parents and other adults with proven, real-world techniques to successfully connect and communicate with teenagers, bridging the gap to build relationships of lasting influence.
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“Wow. What an eye-opening session! This information needs to get out.” - Parent
"You saved a life today...Mine." - 6th grade student at public school assembly
“I am writing this letter on behalf of Danny Holland and the Truth Schools presentation he put on for the students of York County Schools. I am not only an employee, but also a parent of children in the York County School system, and was extremely impressed with this presentation. It's difficult today to help adolescences understand the severity of the consequences that can occur from one bad decision. Mr. Holland's presentation has a powerful way of helping students understand by listening to the stories of other students.... I have heard Mr. Holland speak to students 9th - 12th grader and I highly recommend him to speak to your student body!” - Kendra Crump, Ed. D., York County School Division District Office
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Taking Parents Back to School
New parent? Parenting a teenager? Check out our tip section to see answers to some of the most pressing questions parents face including talking about sex, addressing bullying, internet safety and much more. Click here for more information. 
Parent & Teen Universities, Inc.™ is a non-profit organization established to help parent, educators, law enforcement officers, and others who need to impact this young generation to understand and connect with kids and teens.
PTU has globally impacted millions of families. Through live seminars, email newsletters, student talks, conferences and conventions, PTU has reached hundreds of thousands of people. Parent & Teen Universities, Inc.™ has helped parents and other professionals reach this world's most valuable resource, it's children.
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PTU Founder, Danny Holland, is an author and national speaker who writes, researches and conducts presentations across the nation and around the world. His programs are often standing-room-only at conventions, conferences, and other meetings. 
